Creating desire, creating work that people fall in love with, starts here. With one thought, and another thought, and then another one. With deep thought. We must embrace thinking deeply—not only of graphic design and visual culture—but of anything that can influence and inform our practice.
Thoughts lead to more thoughts. Ideas lead to more ideas. But the only thing that can bridge the gap between a thought and an idea is a conversation. Truth is we think better when we’re exposed to different points of views and perspectives, when our thinking is challenged, and the best way to do this is by simply talking with one another. Deep thought doesn’t just start with how we think, it starts with how we talk. How we think out loud together.
On the 7th of December 2018, Made Thought held their first ever TO THINK Workshop: ‘On Impact and Creative Opportunity. Seeking to explore and understand how they can together create a thinking culture in which we evolve with the world, it brought together a small group of the team at Made Thought together to talk over lunch.
This book is a record of this discussion we had internally, but is also a guidebook of best practice for workshops at Made Thought in the future.
(In)completed at Made Thought for internal reference.