History of Dr. Martens

This video reflects on the history of Dr. Martens and their influence on youth culture in the 1960s. They were originally invented to provide a supportive shoe for the working class. When they were released in the UK in the 1960’s, they quickly became a style icon. From then, the shoe continued to be reinterpreted in different subcultures as a form of independence and self expression. In a way, Doc Martens have become a symbol of youth culture over time from the punk movement to post-war grunge, skate culture, social media culture and beyond. Their brand now positions themselves as being accessible to all people, making them a tool with which people use to establish their identity.

All imagery sourced externally for school project, edited and curated by myself.